Vice President of Market Strategy & Development

Second Genome

Brisbane, CA, US
  • Job Type: Full-Time
  • Function: Business Dev
  • Industry: Healthcare
  • Post Date: 01/11/2022
  • Website:
  • Company Address: 1700 Owens Street, 5th Floor, San Francisco, CA, 94158

About Second Genome

Second Genome is at the cutting edge of microbiome science, translating breakthrough research into medicines and other novel products that help humanity.

Our scientists and staff are true pioneers in this dynamic field. We are advancing a pipeline of novel therapies for serious diseases, while also making new breakthroughs in multiple fields of research using our one-of-a kind discovery platform. With our impact felt across industries — from healthcare and nutrition to agriculture — we are recognized as global leaders in translating rapidly emerging science into products that help humanity.

Job Description

Hi, we’re Second Genome.

We are a fast-paced and innovative venture-backed biotechnology company developing tomorrow’s breakthrough therapeutics at the interface of complex microbial communities and their host environments.  


We are looking for a VP of Market Strategy & Development.  This position will report directly to the Chief Operating Officer & Chief Business Officer and will work closely with cross-functional teams including research and operations.   S/he will be responsible for developing strategy for external communication for our lead programs in IBD and Oncology including, but not limited to, MOA Awareness Campaigns, Publication & Congress Plan, Public Relations Plan, Patient Advocacy & KOL Engagement Plans.


The successful candidate will have experience in market development for pre-launch programs, disease and/or MOA awareness campaigns, scientific platform development and publication & scientific conference strategy & planning.  The candidate must have strong communication, collaboration and organization skills and thrive in a fast-paced energetic working environment.


Job Functions and Responsibilities: 


  • Participate actively as key leader and members of the Strategy Leadership Team and the Operations Team to align program market development with program plans and corporate strategy
  • Conduct market research and other market insight activities based on business need and provide insights to R&D teams as needed for context and consideration for program strategy and data generation.
  • Provide input into program plans and data generation – to ensure maximization of product, pipeline and commercial potential
  • Engage with key internal partners and lead the development and execution of the company’s overarching Market Development Strategy for our 2 lead programs:
    • Strategic communications plan which includes but not limited to Target Product Profile, positioning, scientific platform for each lead program
    • Develop and ensure implementation of the publication & scientific conference strategy and communication plan
    • Create and implement disease/MOA awareness campaigns
  • Market research and other avenues to develop insights to guide key areas of data generation outside of registrational studies that are critical for successful commercialization - including HEOR/RWE and patient reported outcomes data generation (once in clinical stage).
  • Advance collaborations, in partnership with internal key stakeholders, with key opinion leaders (KOLs) in IBD and oncology.
  • Lead patient advocacy engagement e.g. Crohn’s and Colitis Foundation (CCF)
  • Oversee development and maintenance of updated corporate website
  • Maintain updated corporate deck
  • Collaborate with R&D teams to maintain updated program detailed slide decks
  • Lead public relations activities with PR Agency including Press Release and social media planning and execution


Professional and Personal Qualifications: 

  • Bachelor degree required in a science / biotech relevant field and advanced degree (PhD, MBA, MD, PharmD) preferred
  • Preferred candidate will have 15+ years’ of experience in marketing, medical communications, market development or related roles (biotech, life sciences) 
  • History of successful leadership roles and ability to engage in strategic discussions at the executive level
  • Ability to navigate a small biotech and be willing to adapt quickly in a fast-paced nimble working environment
  • Deep marketing / scientific knowledge in oncology and/or gastrointestinal diseases
  • Demonstrated ability to quickly learn the science and clinical data for pre-clinical and clinical programs
  • Extensive experience successfully managing vendor relationships including but not limited to Medical Communications, Brand Strategy and Public Relations vendors
  • Demonstrated strategic thinking and ability to apply to a detailed project plan
  • Excellent interpersonal communication, organizational, and computer and software skills
  • Demonstrated decision-making ability and proven resource management skills
  • Self-directed, accomplishment-driven individual with a strong sense of passion and urgency who can work both independently and in a cross- functional team environment, fostering open communication, mutual understanding, and cooperation.
  • Strong interpersonal skills with the ability negotiate during situational conflict and establish the best forward path in the face of competing points of view
  • Track record of collaboration and stakeholder relationship management


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